Ⅱ. Service analysis
1. The basic principle.
(1) Fast and kind service - It is based on success of Mc.donald .
(2) Supplying sevice that surpass customer's expectation
(3) Training that gives employee a responsibility and authority.
- the employee should think about customer's position.
(4) The reason for finding our food - secure the truth that is supplyin
3) Marketing strategy(4P Mix)
① Product:
• Indoor and outdoor tables separated into smoking and non-smoking areas
• Interior: Comfortable seats, Dim light which creates cozy atmosphere
Blanket service for women wearing skirts
Wide screen TV for sports TV shows or MTV
• Upgraded product quality by using domestic chicken which is fried in vegetable oil and organic food,
2-a Service purchase decision
To analyze the external factors of Kokekko, we had to think about the service purchase decision such as service qualifier, service winner and service loser of restaurants located in front of the Korea University’s main entrance.
There were many kinds of factors that could be service winner. ‘Taste’ was the most significant service winner. If served foods wer
service which targets both the adults and the children. There are 130~170 menus and the price of the menus are 1~1.5 times as expensive the fast food restaurants.
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restau
Starbucks was founded in 1971
Presently the premier roaster of specialty coffee in the world
More than 17,000 stores in 55 countries
Problems of Starbucks
But, increasing the number of competitor coffee shop in Korea.
So, the Starbucks faces to challenge consisting their market share.
Therefore, we add to Starbucks coffee delivery service.
ServiceHighlights
“Enjoy your morning co